Content Marketing & Strategy
Content creation, storytelling, SEO optimization and blog writing that moves an audience from curious to committed.
Portfolio · Vol. 01Abuja (FCT), NigeriaOpen to new projects
Janet Umoru
- Content Specialist
- Social Media Manager
Turning ideas into impact with content that speaks, connects, and converts.
✺
+1,000%reach growth
50+ videos shipped
Content StrategySocial Media ManagementSEO CopywritingBrand StorytellingScriptwritingPaid CampaignsAnalytics
01Who I am & what I do
Hello, I'm Janet.
I'm a content expert and social media manager based in Abuja, Nigeria. I have worked with several businesses and organizations to fine-tune their digital footprint, boost their social media presence, and develop their overall content strategy.
- Growth in reach at PX Property Hub
- 0%
- Growth in reach at PX Property Hub
- Views from a 2,000 baseline
- 0
- Views from a 2,000 baseline
- Short-form videos created & optimized
- 0+
- Short-form videos created & optimized
- Lift in audience retention at Nearpays
- 0%
- Lift in audience retention at Nearpays
Brands I've helped find their voice
02 · Clients & collaborators
03Skills & expertise
What I bring to the table
Digital Marketing
Campaign planning, engagement growth, analytics and brand positioning across Instagram, TikTok, X and Facebook.
SEO & Copywriting
Keyword research, competitor analysis and on-page SEO, written so people want to read it, not just search engines.
Creative Writing & Brand Voice
Original scripts, brand stories and product messaging tailored to audience tone and goals.
Audience Understanding
Tailoring content tone and format to match audience needs, behavior and intent.
04Work experience
The story so far
From brand origin stories to paid campaigns across four platforms, and the numbers to show for it.
Jun 2025 — Present
Content Creator & Digital Marketing Executive
PX Property Hub · Nigeria
- Managed social platforms and executed multi-phase campaigns that boosted brand visibility and engagement.
- Achieved 1,000% growth in reach (2,000 → 27,656 views) and expanded audience via paid ads on IG, FB, TikTok and X.
- Implemented interactive campaigns and lead-gen strategies, capturing emails for retargeting.
- Partnered with the design team on brand consistency and optimized content from analytics.
May 2024 — Aug 2025
Social Media Manager & Content Creator
Nearpays Technologies · Nigeria, Ghana
- Led social media strategy and content execution across Instagram, TikTok, X and Facebook.
- Created and optimized 50+ videos that boosted engagement and visibility.
- Managed content calendars aligned to marketing goals; drove a 30% increase in audience retention through audits and performance reviews.
- Collaborated on product launches and campaigns, refining strategy with analytics and trends.
Mar 2024 — Jun 2024
Web Content Writer
Precision Infotech Limited · Nigeria · Contract
- Revamped website copy for clarity and UX: 10% lower bounce rate and 15% longer average sessions.
- Turned technical IT and software content into accessible, engaging copy using storytelling.
- Ran content audits for flow, readability and SEO, driving a 30% increase in engagement and retention.
- Wrote and edited web pages, service descriptions and supporting articles aligned to business goals.
Oct 2023 — Present
Freelance Creative Writer & Brand Storyteller
Self-employed · Nigeria
- Delivered brand storytelling for startups and small businesses, including a full origin story for a professional cake brand.
- Wrote blogs, articles, scripts and brand narratives across real estate, fintech, lifestyle and personal brands.
- Developed 50+ scripts for video, podcast and social content, consistent with each brand's voice.
- Worked directly with clients to define tone, objectives and audience intent.
05Content writing
Words that work hard
Website copy, long-form guides, brand stories and scripts. Each one opens the original piece.
07Education & certifications
Trained in the craft
- 2023
B.Sc. Mass Communication
Ibrahim Badamasi Babangida University, Lapai
- Certificate
The Complete Content Writing Course for 2025
Udemy
- Certificate
Content Marketing Masterclass: Create Content That Sells
Udemy
Some tools I use
CanvaCapCutChatGPTNotionGoogle DocsGoogle SheetsAnswerThePublicInstagramTikTokXFacebookYouTube
08What my people say
Janet is an exceptional Content Specialist who consistently delivers high-quality, engaging content that elevates brand presence and drives audience engagement. At Precision Infotech, her creativity, strategic thinking, and attention to detail played a key role in simplifying complex topics and crafting content that resonated with our target audience.
Thumb-stopping, on purpose
From 2,000 to 27,656 views, with the dashboards to prove it.